Internet Marketing "Slaps"

The old adage’don’t put your eggs all in one basket’ is applicable to many areas of life, and online marketing is no exception.

web Marketers ( IMers ) have a selection of potential income streams, and a variety of SEO secrets open to them. If an IMer is depending too heavily on only one technique or income source, small changes that are outside of their control can have devastating results.

The term’slap’ is utilized when a third party makes a change in something which has a negative impact on an IMer.

years ago there was a burst of IMers employing a strategy involving an income stream from Google’s ad program. The program is known as AdSense, and the plan was called’arbitrage’. The technique basically worked by buying PPC advertising for keywords that were inexpensive, and point them to the IMer’s site, which was covered up with ads for similar, related keywords that paid big money per click.

So, Google made many changes. They changed the way keywords were bid to make it tougher to grab’cheap’ keywords.

eBay marketers also received a huge slap. When eBay changed their policy about delivering digital products, some companies ( who had formerly sold millions of greenbacks of product every year ) went into bankruptcy altogether. EBay decided the headache of dealing with duplicate/copyrighted e-books was too much. Oh…and eBay only gave about 2 weeks notice of the change.

there are other examples, from Scribd, to’nofollow’ tags, where strategies or earnings streams that once worked well have vanished. There are too many factors that are outside of the IMer’s control which can have huge effect on their business, so they must be clever about putting their eggs in numerous baskets.

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