This Indian Government Tenders Information System is the Central Source for Government and Public Sector Procurement / Tenders/ Notifications issued by the Central and State Governments and other public bodies across India for goods, services and works.
Tenders based on specific Product/Service category to which your business can respond
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View all Tenders floated by a certain Government of India entity
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Click Here for this storehouse of the latest Tenders by the Government of India
If you are a salon owner, you will find that sales fell by Sharon, or perhaps you are not the same as in the past operations of the economy. People seem to hold of their money, budget cuts, they used to enjoy the things you like Sharon guests.
In this, you spruce your salon marketing efforts. Marketing key to success is to know Sharon, how to effectively send your marketing –Message in these difficult economic times.
Marketing, such as distributing business cards or in connection with Sharon's name, phone number and price lists distributed a leaflet is not a skill of the traditional methods. Your marketing strategy needs more "put the blame on" the explosion was effective.
6 strategy should focus on Sharon's Marketing:
1. Value – the price people have to leave their hard-earned to see金钱. All you should e-mail message shows the value of our hands. For example, you enter only the $ 175 value of 300 yuan. In addition, the provision of quality customer service and exceed their expectations is a great way to display the value.
2. Referral Program – Your customer is your best source of new business. The establishment of the referral program will promote the new business salon every month. Any reference to any costs to obtain and sold them to youServices, their customers want.
3. Loyalty Program – It is easier to maintain the current customers, but to get a new one. The customer loyalty program in place to let your customers know you appreciate stop their activities. When customers feel appreciated, they will come to you more frequently.
4. Network Technology – Internet marketing strategy to control the power. Let us, like Facebook, but not the first own social networking siteMarketing, more traffic to your website and ultimately your salon drive. These free marketing tools will help you to your salon, a large number of viewers of the word own money at zero cost.
5th leaflets and brochures marketing – Update your marketing materials as attractive as the title "Do you want to see the young 10-year-old?" IE browser. Show before and after pictures to the description, and provide an opportunity to visit your site listed, and to takeYour mailing list. This is a good way to make people realize that they arrive in your room, and mailing lists on the market, over and over again.
6. Input to ensure – to make your service without risk. Stand behind the work. Let them know your prospects, if not 100% satisfied with the money refunded. This gives people the peace, if you buy from your risk.
They should use more than one way to make your salon marketing in the new business. DoDo not forget, your existing customers is the best source of recommendations, you should not be ignored, try to make them easier to find your person.
Sometimes you can spend a lot of time trying to forget you from existing customers and sell their one, the last new customers. You must build relationships with customers so that they come back, feeling "connected" to you.
Sharon marketing is a kind of daily activities haveHer salon is still alive and healthy. If you are in marketing and maintaining your customer base to see your efforts will focus on returns. The key is to know how to effectively meet the people's thinking so that they can determine the marketing information in these rough economic times.
Now is the time you change to the tape and compound stage, to establish and tighten the stem walls. Such a phase is very important, because mudding walls will affect the final appearance of the wall.
Due to the following issues should be considered when the dry processing:
1. Familiar with their tools and their connections – Ready in any project, a very important factor, especially in home decoration一个. Learn tools and methods at the beginning of the project by the project and reduce the time required for the establishment of an effective result. There are two types of grouting, pre-mixed powder. Texture is different.
They should act as the interim Tape Tape layer connection, because it is serious. For the road, you can increase the connection to complete, because it is soft, thin more open connections. A Generic ConnectionConnection is also offered for sale, which is among the composite plate thickness of texture through the excavation and connection location. This will be recommended that you use tape to make the application of mud knife. This instrument in a variety of lengths. For each new layer, with a knife is more than the previous one.
2. In accordance with the appropriate method – there are four stages, which would require 4 days to a mud walls and a complete transformation. Make sure it isFor at least a day's distance, and then apply the next layer of sludge, it dry. The beginning and the tape on your connection, through a combination of paper, the layer with a connection. Now add another link to it. Make sure you hide the connection screws and nails. You should ensure that they are in front of you correctly applied. The following are two surface layers to make it smooth. Make sure you are using a video recording of each knifeApplication. Similarly, the knife must have one or two inches longer than before. You should also try to add a link to the joint. After that, they do not even by removing all of the parties to make a final sprint center. Finally, you must apply a composite coating. In the implementation of this coat, you have to be very careful so that the final result is good. In the final stage, you can connect thin. This is not required. There are some people who areThin, while others do not.
3. Endurance – Finally, you need perseverance and determination. Many people prefer the wall, if the faster drying, so that they can continue to start and painting. However, you should keep in mind that this stage will determine the final one wall.
One of my most popular emails is asking when my new book of best kept copywriting secrets will be released in hard cover and where you can get it? End of Febuary 2010. In every major book store in America! Here’s a picture of the front cover, spine and back of my new book. Already an underground best-seller with amazing fame!
“I can’t believe I got my hands on a copy before the hard cover release date! As a copywriter, I’ve had great success. That’s well knows. But this book is what I needed (and didn’t know I needed) to increase my results for myself and my clients right away. You are masterful. I’m confident, what I’ve found in here will mean millions to me this year!” – Tom Arnold, Virginia Beach, VA.
“With your copywriting secrets by side, desk lamp burning through the night. I’ve finally got it! This book opened my eyes to so much I was leaving on the table and more important, how to scoop up all the huge profits I’ve been leaving on the table. As a copywriter. This book improved my skills and know how by leaps and bounds. Thank you.” – Eban Pegon, LA, California
“I just used one secret and wow… wow… This really works. The chapter on how to get anyone to say yes, anytime, anyplace changed my buisness marketing strategies for instant profits. The best part is it makes customers happy now and in the future! Thank you.” -Sara Peterson, Houston, Texas
If you require to use Twitter for business mmarketing you will need to develop wide following of people (called followers) in ready to get the most non-functioning of using Twitter for business. Just like email marketing, you need to build a large list that you can promulgate to.
tight-fisted business owners don’t get Twitter can be an effective marketing tool. This is excellent for a business owner like you that wants to take advantage of the Social Media tools out there and get great baring without spending a fortune on advertising and marketing.
In order to build a following on Twitter, here’s a not many greeat ideas that will get the snowball rolling.
Find other businesses that are on Twitter already
What other businesses in your area are on Twitter already? Find the have the same types of customers as you and supplant them. You want to take part in their conversation see what they doing. It’s a awful way to clothe ideas for your own Twitter feed. Then follow some of their followers. Twitter at one’s desire grandstand a expose you the whole world that is following them. Look at the list and start adding 10-20 people that like your target market-place from that list.
Do not just join the whole world. If you enlarge too many peoople at a time you clout get banned. Plus it bad Karma to only just freebooting someone else’ followers. Find the people that do disposed your customer kind and just sum a few at a time.
Search on Twitter
can with no call up Twitter users using Twitter’s own search engine. Just click the search button and go to “advanced” this is a killer because you can search by state, city, and even a distance from . Talk thither targeted marketing!
Start by finding people in your city using keywords people potency search for “coffee seek” or “Personal Trrainer”. You determination be able to see people are talking about. someone asks a question, you can answer it and develop that man. They will likely follow you uphold. It is that stark. As you delivery great stuff and see how much valuable information you send out, they will dividend it with their friends and you will get balanced more followers from it.
Add Twitter ID to your signature
If really want to use Twitter for business marketing, you need to make sure that you let everyoone you know informed of your Twitter page and urge them to follow you. Add your Twitter point to your email signature. Any time you reply to someone with your signature, they will picture it. If they drink Twitter, they are like as not to follow you.
Tell your customeers. you out an email newsletter, be sure to mention it in EVERY newsletter you send . Again, will educate more more people to become your followers and spring up your list. As people discover their notify, they will see that they are folllowing you and agaiin, you purposefulness get more followers from that too. It’s very easy to get 10-20 green followers each if you cleave to these simple steps each day. It not nearby getting 1000s of followers each day. It is about getting consistent increasse of loyal followers that longing to know what you have to state.
So besides the State of the Union, two on-going wars, Haiti post-earthquake recovery, and our country’s economy going down the shitter, Apple released a new electronic trinket. They call it … (and unless you live under a rock you already know this….) the iPad.
That’s right.
The unfortunate misnomer ranks up there with Crystal Pepsi, this political ad, and this racist nickname for a holiday party.
Granted, it was an excuse to laugh about being on the rag all day. Trending topics included iTampon and a variety of other riffs, as well as major twitter smackdown on “lady-time” jokes.
As @irishgirl Meghan Wilker puts it,
… is the name iPad going to prevent me from buying this product? No. But it does tell me that it’s unlikely that any women were involved in the naming of this product. (My other favorite example of a product name I’m pretty sure no women weighed in on: the Ford Probe.)
She also calmly lays out one glaring pitfall of this marketing misfire. When it comes to consumer electronics,
we’re already buying and using them at nearly the same rate as our male counterparts.
The data backs her up in a big way. Six years ago, blogs were already reporting that women consumers represented more than half of all electronic gadget and device owners. In 2007, the Consumer Electronics Association reported the following facts:
women are the primary consumers when it comes to wireless gadgets and gizmos.
women outspend men in electronics purchases US$55 billion to US$41 billion.
women influence 90 percent of consumer electronics purchases.
Other facts of the she-conomy can be found here – and folks, we’re talking about trillions of consumer dollars. And not only are we major consumers of these products, when married, wives are increasingly making more of the total income in the household.
Sober market analysis aside, doesn’t anyone at Apple watch TV? MadTV (not a paragon of social commentary) did a spoof about this very topic. Out of touch much, dudes?
And to this guy, I say, actually we DO own the word pad.
And we also own:
plug
yeast
cramps
bosom
bloat
flow
also
bitch (noun and verb)
emotional (did you know estrogen is a more explosive hormone than testosterone? didja?)
and
mother
sister
lover
friend
You boys can share the last two with us.
And for the record, my boyfriend matches me toe-to-toe on the menstruation jokes. He is one of the only men I’ve ever known that will fearlessly make tampon jokes, and laugh. So there are a few of you out there.
Good evening, Social Rabbit here with your guide to the world of Facebook fan pages.
This saying is a fact of life, and yet we all (well I know I do) deep down think, maybe this time it will just happen!
Social media is no different to life, so you decide your business needs a Facebook Fan Page, you go and set it up, you have a lovely landing page, lots of flash apps and a cool logo, but only 1 fan (you!). If you don’t tell anyone about it, the number of fans is just not going to increase (well ok it might, but it’s pretty unlikely). It’s the same as if you had set up a new business, you’re working from your spare room, you have great business cards, but unless you tell people about it you’re not going to have any customers.
Facebook and other social media is the same as the real world in this respect. You can get really excited saying “I have to have a Facebook Page because there are 350 million peple on Facebook”, but don’t think that once you have a fan page (btw there are about 1.6 million fan pages out there, according to Facebook) all 350 million people will become fans of yours… After all why should they? It’s like anything, people have to be interested in what you are doing to want to know more about it and/or be involved in it.
There’s lots of great sayings I can say to you… but I think that this one “the more you put in the more you get out” is something that every wannabee Facebook Fan Page builder should take on board. Building your fan base is not about quantity it’s about quality (unless you want to ultimately sell the fans off, which you can see http://f.anpag.es/). You want to get fans who love what you’re doing and take the time to interact with your business/brand, because that is how you will build the connection with them. Unfortunately it is unlikely that this is going to happen overnight, you need to put some work into it, write great posts, use fan ad’s, ask your friends to join and other time consuming activities. But the reward will be there once you have built your fan base
Of course if anyone has found the ultimate that app that builds fans for you while you sleep without you paying for it, then I’d love to hear.
Keep fanning, and why not become my fan! http://www.Facebook.com/SocialRabbit
It seems like yesterday, when I would bring up ideas like You Tube, Facebook, Podcasting or Blogging to a client and get laughed out (read thrown out) of their office. Why you ask? Simple…Social Media is a fad. After all Scott my high school kid is on facebook so it can not be used as a business tool and besides I don’t even know what You Tube is. Lets buy a billboard.
Now everywhere I turn I am asked to follow a company on twitter, facebook, linkedin or you tube. It seems this whole socail media thing might have caught on…or not! Am I saying that social media is the end all cure all for your business advertising and marketing problems? NO I am not. As I have been writing for the last few years, social media is nothing more than a way for you to connect to your target market and build relationships.
Some of you have grasped that simple concept and are carrying your brand forward, while others of you are still struggling with your “Old School” tactics. Anyway, this post is not about social media and should your business use it. This blog is a video on social media being a fad or the biggest shift since the Industrial Revolution. (By the way, I am always amazed at how many people have not seen this video.) If you are still on the fence, take a couple of minutes and watch this video.
A number of years ago I had the opportunity to meet Canadian Olympic rower Alison Korn. I remember asking her, “What was it like to row in the Olympics?” She said, “It’s funny, even though we practiced for years, we never found the passion and energy until we saw the finish line. But when we knew that we were one thousand metres from the finish line and all that we had worked for would be lost, we found more passion and energy than we ever thought possible.”
I remember that race. They went from fourth to second and narrowly missed winning the Gold. Why is it that teams who have struggled the entire game monopolize the final five minutes? How come they couldn’t figure it out for the first fifty-five? It’s because they didn’t see their finish line. Professional athletes need the clarity and finality that the finish line provides them. A finish line is that point of no return that you can shoot for.
In our world, the goal is to attract and keep great people, but I find myself wondering: are we giving our employees a clear target to shoot for? In essence, do our employees know what it means to be great? Do they know what the expectations are and do we give them the room to exceed them? Maybe instead of attracting great employees we need to be focusing our attention to grooming great employees.
Basically, I believe there are three types of employees out there. There are those who get it, those who want to get it, and those who are there just for the ride. For the employees who get it, their abilities are natural, their skills are instinctive and our role is to clear any obstacles and stand out of their way. On the other end, for the employee who is just there for the ride, our role is to prompt, prod and motivate but quite frankly I seldom, if ever, have seen these people turn into our star performers. So this leaves us the middle, the employees that want to get it but just can’t do it on their own. I believe we need to spend most of our time working with them. These are the employees who want to make a significant contribution, who want to overachieve but for whom it just isn’t as instinctive for whatever reason. This is where I believe you can find real gold!
As managers, I think one of the things we do to confuse employees is have them chasing too many targets. Sure, we create goals and objectives, but over the year we let too many other “priority one” initiatives land on their plate. Am I the only one who has had a boss that believed everything in the business was priority one? In the end, we water down our potential performers by having them focus on way too much. If we want peak performance we have to give them the clarity of a finish line and remove many of the other distractions.
Another challenge I find in managing this middle tier is confidence. Quite often they have the skills but lack the confidence to go out and take self directed action. They are often waiting or seeking approval. One of the best things you can do is encourage them to take a risk. Encourage them to step out on their own and take the initiative. Encourage them to think and do what’s best for the business. Because this group is naturally risk adverse, you will seldom see them take on too much risk.
Finally, you need to consider the team dynamics. Are you giving as much publicity and promotion to this middle group? I often find that, in most organizations, all of the attention goes to the “stars,” the ones at the top. The problem is you end up alienating others along the way. Our role in coaching peak performance is in balancing the amount of attention and promotion we give.
Think about the roles and expectations you have defined for others. While they may appear clear to us, remember it doesn’t come as easily and naturally for everyone. Give more guidance on what it takes to overachieve. Also, try taking the time to segment your team and focus more attention on the employees in that valuable middle group. In the end, their contribution will be invaluable. Remember that every company needs a balance of performers. While it’s important to attract and keep great employees, it’s also critical that we groom and coach new ones.
We need our stars. But we also need our second and third stringers. In fact, if you think about it, the teams that win championships are often the ones where there is less focus and expectation on the stars and more emphasis on developing the team.
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My book friends have all been wishing for a global wireless Kindle – and here it is!
From Amazon, and yes, I own stock in Amazon, but not so much as to make me a rich woman. What I wonder . . . is how this will work in the Gulf countries, where books are heavily censored? Will people have free access to any book they choose (gasp!) with a Kindle?
Say Hello to Kindle DX with Global Wireless
Beautiful Large Display: 9.7″ diagonal e-ink screen reads like real paper; boasts 16 shades of gray for clear text and sharp images
Slim: Just over 1/3 of an inch, as thin as most magazines
Books In Under 60 Seconds: Get books delivered wirelessly in less than 60 seconds; no PC required
3G Wireless: 3G wireless lets you download books right from your Kindle DX; no monthly fees, no annual contracts, and no hunting for Wi-Fi hotspots
Global Coverage: Enjoy 3G wireless coverage at home or abroad in over 100 countries. See details. Check wireless coverage map.
Carry Your Library: Holds up to 3,500 books, periodicals, and documents
Longer Battery Life: Now read for up to 1 week on a single charge with wireless on, a significant improvement from the previous battery life of 4 days
Built-In PDF Reader: Native PDF support allows you to carry and read all of your personal and professional documents on the go
Auto-Rotating Screen: Display auto-rotates from portrait to landscape as you turn the device so you can view full-width maps, graphs, tables, and Web pages
Read-to-Me: With the text-to-speech feature, Kindle DX can read newspapers, magazines, blogs, and books out loud to you, unless the book’s rights holder made the feature unavailable
Free Book Samples: Download and read first chapters for free before you decide to buy
Large Selection: Over 400,000 books, including 101 of 112 New York Times® Best Sellers, plus U.S. and international newspapers, magazines, and blogs. For non-U.S. customers, content availability and pricing will vary. Check your country.
Low Book Prices: New York Times Best Sellers and New Releases are $9.99, unless marked otherwise. When traveling abroad, you can download books wirelessly from the Kindle Store or your Archived Items. U.S. customers will be charged a fee of $1.99 for international downloads.
As soon as i saw this outfit from *League* i just had to have it!, it comes in various colours with mix and match options, and teamed up with the uber cute necklace from *Sissi* well as the title says, I’m in a league of my own
I had to take another piccie so you all could see the necklace from *Sissi* its totally adorable and so well made, they come it 13 different colours! I just <3 them
Technology usage is not immune to the lifestyle changes motherhood brings. Moms put the focus on simplicity, convenience and multiuse technologies as they look to keep their families closely linked, according to a report from BabyCenter.
More than four in 10 US online moms said they wanted technology that could help them be a better mother. Millennial respondents were much more likely than their Gen X counterparts to seek maternal empowerment through technology and more likely to say they had been helped by tech.
US Mothers on Technology
That help might be managing the family schedule, taking care of the family’s health and wellness, recording and sharing photos and videos, and making the most of mom’s time—all top objectives of mothers that dramatically increased in importance when they had children.
Smartphones and PDAs are a boon for mothers on the go, 69% of whom use them to coordinate and schedule family activities
US moms daily activities
Home networking and digital convergence are also helpful to moms. Forty percent told BabyCenter that technology convergence in the home makes technology more useful for mothers, and 72% said they are now more likely to use their laptop in the kitchen or living room so they can be around their children while they go online.
“Becoming technologically fluent is a must for moms juggling the ever-growing demands of household responsibilities,” said Tina Sharkey, BabyCenter chairman and global president, in a statement. “Tech brands who truly listen to moms and deliver products that empower them and make their lives a little easier will no doubt have the competitive edge in a very crowded marketplace.”
This interesting article addresses some of the key issues regarding Online marketing tips – How to be appealing to your consumers . A careful reading of this material could make a big difference in how you think about Online marketing tips – How to be appealing to your consumers . Once you begin to move beyond basic background information, you begin to realize that there’s more to Online marketing tips – How to be appealing to your consumers than you may have first thought.
Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.
As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.
Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.
The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.
The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.
Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.
This article’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.
Well known graffiti writer SWET has made the remarkable commitment to complete 100 masterpieces in 100 days without painting the same piece twice. There’s a few reasons this is so remarkable. 1 He’s an adult with kids and a good job (most people I know struggle to make it to work everyday and sneak in an occasional trip to the gym as well). 2 very few people can create new artworks daily without repetition.
While checking out what he’s accomplished so far (I think he’s up to about day 50), it occurred to me that graffiti in 2010 is much like advertising. It’s everywhere and pretty easy to overlook when you see the same stuff day in and day out. However if all you come out with is one awesome piece per year, that won’t make you famous either.
ultimately, to compete you need to find a way to consistently get new and fresh pieces out there on the streets, in front of people. Each piece will always have your flavour, you don’t need to start from scratch every time, but if all people see is the exact same piece or ad over and over it looses impact and may even work against you in the long run as people resent the repetition.
click here to check out Swet progress toward 100 pieces in 100 days
“We possess within us a marvelous force of incalculable power, which gives us mastery over ourselves and others…”
Emile Coué, the 19th century French professor and Master Hypnotist, was known to have said those words. You’re about to find out what power he was referring to, and how you can use it to your utmost benefit.
Here’s a story that illustrates that power:
On the first day of the Fall semester, a university professor came to class carrying an amber- colored glass bottle containing a clear liquid. He announced to his 27 students that inside the bottle was a compound that, if inhaled, could make people feel “high,” exuberant, or even giggly. While he was talking, the bottle slipped “accidentally” from his hands and when it shattered, its contents spilled all over the floor.
Within a few minutes, most of the students sitting in the back rows started exhibiting inebriated-like behavior; i.e., they were acting tipsy; several students reported being in high spirits; and a few from the front row fell into uncontrollable fits of laughter.
The most curious thing about the incident was that the “mysterious” liquid was just plain water. The experiment was just the professor’s dramatic way of demonstrating the placebo effect – but what this episode really reveals is the phenomenal power of hypnotic suggestion – how mere words have the ability to cast a virtual spell on people. Clearly, the class had been hypnotized by the professor’s words.
Through the use of hypnotically crafted words, phrases, suggestions or commands, most people could be made to behave in a predictable way; just like the students were when they were exposed to a substance which they were told was a potent chemical.
Fact: Billions of dollars worth of merchandise is sold by the power of suggestion.
Have you ever wondered why companies such as Procter & Gamble and General Foods have been running those contests asking people to write down “Why I like“ (product) ” in 25-, 50-, 100 words or less?
Because, for the chance of winning valuable prizes, droves of people are willing to go on record as liking the product. This, in and of itself, is extraordinary because it creates countless glowing testimonials. But what’s even more amazing is that the hundreds of thousands of people who testify in writing to the product’s benefits consequently believe what they have written – and this curious phenomenon fuels unprecedented sales of the product!
How to make an easy sale with hypnotic selling!
Make your customer sell himself on your product or service – without any effort on your part.
The simple way to do this is to get your customer saying the word “yes” subconsciously. This simple technique will work wonders for your business. In your text you need to ask your buyer questions that you can get them saying the word “yes” to. For example: Do you want to learn how to make money easily? Do you want to be your own boss? When you get them saying the word “yes” subconsciously they will also say yes to your product.
Use your prospects’ most powerful emotions to achieve mega-watt sales
You will want to tap into your prospects needs when making a sale. Writing a good script consists of influencing an emotion. The 4 most Powerful selling words are: Attention, Interest, Desire and Action.
Attention.
Did you know that a headline is what makes the sale? Think about the biggest benefit your product or service can provide and dramatize it. You do this by creating a headline that will grab their attention. Here are some good examples:
The 11 Selling Secrets Of Million Dollar Sales Letter.
The 12 Strategies That Will Guarantee You Get The Results You Want.
The Amazing Discovery That Will Change Your Life.
Interest.
Now that you have your customers’ attention, hold their interest with details about what you’re selling. This is where you can start telling customers an interesting real story about how your products have helped you or other customers. The best way to get a customer to buy is when you make them use their IMAGINATION. For example, you can look at a picture of the beach and it is pleasant but if you write a story about a beach and the reader is able to IMAGINE what it looks like in their mind it will be more powerful. That’s why story telling is so hypnotic. We love to escape into our own thoughts.
Desire.
Give your customer an opportunity to imagine what it’s like to own and use your product, using story telling, pictures and highlighting the benefits. Always focus on benefits rather than features. Benefits sell your product so be sure to put yourself in your customers shoes and decide how your product will “help them.” Given them a reason to buy your product that will improve their lives.
Action.
Don’t forget to ask for the order. Believe it or not people like to be told to do something – react. That’s why you will see “click here” and “buy it now.” Action words will invoke the person to do something. Give them a compelling reason to visit your store or call your company immediately. Keep them interested by offering a free mini-course or sample product when they opt-in to your email newsletter. This way you can still provide further helpful information and stay in front of your customer.
Tell an engaging story that prompts your prospect to want to do business with you.
Everyone loves to read a story. This is why stories are such an important part of your sales copy. Simply talking about your product can be very boring for example read this description:
“TheftPrevent’s Burglar system will keep you safe at night with its instant 911 dialing service.”
Now try reading this example:
“I was sound asleep when I heard some rustling outside my bedroom door. In a cloudy state I walked out my bedroom to see cop lights flashing in my window! To my astonishment the police were outside and they had a man in handcuffs. I soon learned my TheftPrevent Burglar system saved my life, with the instant 911 dialing service it alerted the cops as soon as the burglar broke into my living room window – without him knowing. The cops responded immediately to capture and arrest the criminal all while I was asleep. I can sleep better at night knowing I am safer with it.”
Humans are curious by nature so you want to draw in their interest immediately. People love to read stories and believe more in testimonials and real life experiences then product descriptions. I suggest making your web site have a more “human” feel by putting your customers in real situations so they can IMAGINE themselves already using the products and this will help you sell!
Unleash the power of your pen to write psychologically spellbinding ad copy that will earn you a fortune and give you the ability to sell on a level you never dreamed possible.
Words have a huge impact on sales. When you write headlines and stories you want to try using these words: IMAGINE, BEAUTIFUL, FREE, AMAZING, MAGNIFICENT, GUARANTEE, SECRET, MIRACLE, DISCOVERY, REMARKABLE, MOTIVATIONAL, ULTIMATE and WONDERFUL
www.WebMediaExpert.com
“Powerful Internet Tools for your business!”
Description:
The Marketing Manager is responsible for the following:¿
- Leading the marketing efforts for their property in the accomplishment of center goals and achievement of center CVA.
- Working¿with entire mall team to develop long-term vision at the center in relation to its competitive marketplace. Leads the development of center’s annual marketing plan in support of property business plan goals. Responsible for execution of all marketing plan programs/elements.
- Establishing effective business relationships with retailers on a local level in order to maximize the sales productivity and success of the events in the mall.
- Coordinating research activity for center (customer studies, trade are demographics, customized research initiatives) and effectively utilizing research information in the development and execution of center’s business and marketing plans.
- Developing appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.
- Supporting¿the leasing function through participation in the leasing process, development of customized leasing/sales materials, and optimal representation of the center to appropriate retailers (existing and potential).
- Maximizing¿non-traditional revenue through the execution of appropriate income-generating events, promotions, and activities.
- Driving the effort for obtaining local sponsorships for mall revenues, programs, and events.
Experience:
- Minimum of five (5)years in retail and/or related shopping center experience required.
- Bachelor’s degree in marketing related field preferred.
- 1-2 years experience in a sales and/or marketing position, with 3+ years in a sales and/or marketing position preferred.
- Strong verbal and written communications skills; plus interpersonal and selling skills required.
- Ability to develop strategic solutions required.
- A high standard of visual presentation.
- Persuasion and conflict resolution skills required.
- Strong team player.
- Computer aptitude.
- 2 years supervisory experience.
- Excellent written and oral communication skills.
Still using Fvwm, haven’t done much proper computing, some email, IRC, and that’s about it. My grandma got through surgery so far without any complications, and they think they got all the cancer. I’m not gonna take any more screenshots unless I actually do something drastic.
In other news… NA Ambassador Kits are shipping!!!! When it comes I plan to do an unboxing Yes I know AK’s are not new, but it’s new to me!
I’m going to indy to see grandma tomorrow so i dont know how much I’ll have to talk about tomorrow, so we’ll see.
The best thing about Twitter is that it is amazingly good at driving traffic to your (or other people’s) websites. However, in order to do that effectively, you need to get the basics right.
Getting started:
1. Set up your Twitter account, this is really quick and easy.
2. Make sure that you have your location and website address in your profile as well as a short summary of what you do or who you are.
3. Use a picture or logo, using the default picture implies laziness, ignorance or unprofessionalism.
4. Customise the background. There is a lot of space to put in more information about your business. Photos, phone numbers, e-mail, products – no limit. Just remember that you can’t use the middle of the page. There are a lot of free resources on the internet to help with this so use them to get noticed.
5. Don’t make your account private. What’s the point?
Once your Twitter account is up and running you need to start getting some content and some followers.
Next steps:
1. Set your objectives. Are you selling, informing, educating, being friendly, spreading the word or just mooching?
2. If you have a business, use the search facility to find similar businesses and follow them. They will probably follow you back.
3. If your business is local or regional, use the search facility to find people or businesses near you. Follow them.
4. Read other people’s Tweets and re-tweet the interesting ones.
5. Find interesting stuff relevant to your business and Tweet the links to your followers.
6. See who your competitors/related businesses are following and follow those people.
7. When including links in Tweets use short versions from www.bit.ly or www.ow.ly this will help keep you under the 140 character limit.
Other stuff:
1. Consider using Tweetdeck or Hootsuite to improve your Twitter productivity.
2. Don’t follow everyone who follows you, you may be judged by your followers and if they are all young Russian ladies or get rich quick merchants, your credibility may suffer.
3. Register with other search sites such as Twellow as this will give you an improved local presence.
Finally, be careful who you give access to as hijacking of Twitter accounts is common and although Twitter are very helpful, it is still a pain in the nether regions to get sorted.
You can attend a variety of free webinars covering all aspects of internet marketing at iRun Monmouth. We will be adding social media workshops, including Twitter, very soon.
Resources are inputs into a firm’s production process, such as capital equipment, the skills of individual employees, patents, finances, and talented managers. In general, a firm’s resources can be classified into three categories: physical, human, and organizational capital. Resources are either tangible or intangible in nature. With increasing effectiveness, the set of resources available to the firm tends to become larger.
Individual resources alone may not yield a competitive advantage. A sophisticated piece of manufacturing equipment may become a strategically relevant resource only when its use is integrated effectively with other aspects of a firm’s operations (such as marketing and the work of employees). In general, it is through the combination and integration of sets of resources that competitive advantages are formed.
My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
The Panasonic TX-P42G15 TV by Panasonic Viera TV line is a great value for check-out. Has a number of features that work in all types of larger spaces. It can be formed with many devices and image.
The most important part of this series is that the Panasonic TX-P42G15 has a large screen. He measured diagonally from one end for forty-two inches. The size is used with a ratio of 16:9. In addition, the plasma technology is used for this series. Thishelps to create sharper images and precise color, visibility from many angles.
Because of the size of the screen on the TV screen, a strong solution can work for this group. Images of 1920×1080 pixels are displayed on the screen. Screen can be a contrast ratio of 40000:1. Manages a number of high-definition signal formats, including 1080p and 1080i. The kit is compatible with the other weaker signals.
AR filter works to help improve the quality of imagesscreen. This filter works on the front of the screen to reduce glare. These reflections are caused by external lighting. With this, the display on Panasonic TX-P42G15 can clearly and easily.
HDMI inputs are for each television is important. The TV works with four HDMI inputs for the various materials in high definition. Three entrances to work on the back of the crowd, while another is used on the page. This is another that the sum received for the majority of other series of VieraLine.
Many other compounds can be used with this device. RCA connections possible with this TV Panasonic. An S-video connector and a VGA port, but can also. These compounds may work on it, with the addition, to help the versatility of this series. There may be different types of devices.
This sentence can connect to the Internet with the use of additional configuration tasks. This is possible thanks to the Viera Cast technology, works with the Panasonic TX-P42G15. An on-line –The interface is built into the crowd to allow a user to see things on the set. YouTube videos, Amazon Video on demand videos and photo albums in Picasa, you can read here. Weather reports, sports scores can be uploaded and stock prices, too.
Another part of the popular TV is an image viewer. By inserting an SD card in a series of images from digital camera can be seen on the set. AVCHD or MPEG2 video files from digital camcorders can also be used.
The last thing that is shown here that the PanasonicTX-P42G15 work with VIERA Link technology. If your devices are HDMI cable from the remote control can be connected to the body work together to control them all. These configurations include home theater, digital cameras and Blu-ray. There is no need for more remote controls for different things in this series. Only one thing is for them is required.
The Panasonic TX-P42G15 works with all types of digital devices and can display high image quality. It 'also very easy too. This is a popular television to see the houseswith larger spaces in the United Kingdom.
I’ve mentioned it before but the concept of marketing to networks rather than targeting audiences hasn’t really become common place just yet. The world is obviously rife with various campaigns in Facebook and on Twitter but by understanding how they work it will change the way you approach everything from research, product development and also communications.
Mark Earls looks like he is getting close to a new research method around understanding the more insightful ‘We’ rather than the misleading ‘Me,’ but a couple of really simple things have come to my attention that highlight my point.
The first is Groupon, a website that offers a different product everyday at a low price. The catch is you only get it if enough people commit to buying it on that day. The second is from Dell who has already reported making $6m from Twitter alone. It’s called Dell Swarm and is essentially bulk buying. The more people you get in your group to buy the same product the lower it is.
If you think about it this could change a host of marketing tactics, even the lowly bribe or give away. Instead of starting with a big round the world trip in a Winnebago, you just have enough for push bike that you have to pick up from Skeggy (no offence to the people of Skeggness). The more people that enter, the closer you get to the big prize. It completely changes the way a group works together and how the giveaway spreads. Traditionally there’s no incentive for me to invite other people to sign up for a giveaway as it actually reduces my odds of winning. In the ‘We’ giveaway the odds might get worse but the reward goes up if I get other people to take part.
Think about Obama, he was all about the ‘We’ and not the ‘Me’.
Sorry, but this is another tale of customer dissatisfaction. I don’t mean to bore you, but surely we shouldn’t have to put up with this sort of sh*t. How can it be so hard?
Today, a tale in 2 parts.
Part 1: Sales Prevention Officers
We recently spent over £350 on curtains and cushions from Dunelm (that’s in Part 2). When practically the next day our wall-mounted coat racks fell off the wall, Rachel remembered some nice looking furniture she’d seen there that would be great for storing all our shoes and boots. So she went back on a mission to spend another £150 or so.
However, the only unit available that she wanted was slightly shop-damaged with a small, virtually invisible crack near the base of the unit.
Can you spot the crack... nope, me neither
The following is a recreation of the conversation she had with the Dunelm sales assistants (no, honestly, that’s their real title).
Never mind about the crack, can I still buy it?
Yes.
[long pause] Er, I don’t really expect to pay full price for a damaged item.
[deadpan] It’s not our policy to discount shop-damaged goods.
You’d knowingly sell a less-than-perfect item for full price?
It’s actually not our policy to sell shop-damaged goods at all, but if you do want to buy this one, we wouldn’t discount it.
[long pause while Rachel absorbs the fact they are deadly serious] So what are my options?
[optimistically] You can buy it online, and it could be delivered within a couple of weeks.
But I’m here now, and I’d like to take this one home in the car. I’ve driven 30 miles to get here and you have something I want to buy. Did I mention I’m still waiting for my £350 curtains? You’d rather write this stock off at its full value than sell it to me with a discount…?
In the end Rachel walked out. I’ve never been more proud of her (except maybe at the births of our daughters). But then (and I’m proud of this too) she went back… to speak to the manageress, who phoned Head Office and eventually came back with a 20% (£30) discount. Rachel would have accepted £10 (it’s that small a blemish) if it had been offered at the start…
Sheesh.
Part 2: In time for Christmas … (next year?)
“Order curtains before 11th December for delivery in time for Christmas” said the signs instore, and so did the man on the phone. So we ordered on 8th December, for the sole purpose of having new curtains and our revamped open fire in time for Christmas.
By 23rd December the chimney was swept and the new grate had been made by the very nice people at Cherington Forge (in time for Christmas). But there had been no contact from Dunelm, so we called them. Noone could trace our order. Noone could tell us when the curtains would be ready, but we were promised a call back. But noone called back.
We called again between Christmas and New Year, and received the same chaotic response, as though Dunelm was shrugging its shoulders, staring at the ground and mumbling “er, I dunno” like a child standing over a broken toy. The workshops are closed for the festive season, and evidently their ‘system’ (a massive overclaim if ever there was one) is so prehistoric that noone except the workshops have any idea if our curtains are still just rolls of fabric, and if or when they might ever be completed.
We’ve left more messages, but we’re still waiting for a call. By now it’s also evident that had we waited until after Christmas to order the curtains, as in fact we didn’t really need them for Christmas, we could have saved 20% as there’s now a sale on. We have every intention of getting at least 20% discount on the full price we paid… I’ll keep you posted.
Exploring the latest with Brightkite. A relatively new social network that many people and businesses are not aware of.
Users: 2 Million + per month
Brightkite: is a location-based networks that allows you in real-time to see where your friends are and what they’re up to. Depending on your privacy settings you can also meet others nearby. Your friends and fans can be alerted to your location updates and respond. You can also share comments and photos from the locations you’re at as well.
It is interesting to browse the history of places, especially if you are in a new city. You can use Brightkite to find out where people eat with satisfying results. It allows you to explore the location and try the latest hot spot.
How can Brightkite make a difference with your company?
Brightkite is designed to give brands the ability to break out of traditional age and gender targeting and target larger audience based on:
Location and Place
Behavior and Activity
Conversational Context
Time of Day
Demographics
Companies can also produce super targeted campaigns based on:
Historical (i.e. people who go to the movies more than twice a month)
Current (i.e. people within a mile of a specific restaurant)
Future (i.e. what places will people be at if it rains this weekend)
As more businesses are using social media to reach new customers or engage with existing ones online, the business impact of using location-based services can be huge for companies looking to reach targeted local users. Companies are currently using twitter for coupons and promotions and that’s great but what if you wanted to reach people who you knew visited your company before or worked near by. With Brighkite you can easily do location-based advertising by the block, or city and go beyond advertising to understand the real-word referrers that normally send people to your business.
Brightkite’s potential lies beyond its basic social networking features. Its power comes from connecting people and places together in a meaningful way and showcasing information in a user-friendly manner that can be accessed from via desktop browser, SMS, and mobile browser
This holiday season Brightkite launched an Augmented Reality service (with Best Buy). Now, not only can you see posts and photos that you and your friends have left you can also click through to see what local offers they have in-store.
In 2154, the RDA corporation is mining Pandora, a lush, Earth-like moon of the planet Polyphemus. Parker Selfridge (Giovanni Ribisi) heads the mining operation, and it employs former marines for security. The corporation intends to exploit Pandora’s reserves of a valuable mineral called unobtanium. Pandora is inhabited by the Na’vi, a blue-skinned neolithic species of sapient humanoids with feline characteristics. Physically stronger and taller than humans, the Na’vi live in harmony with Nature, worshiping a mother goddess called Eywa.
Humans cannot survive exposure to Pandora’s atmosphere for very long and use oxygen masks. In an attempt to improve relations with the natives, scientists create human-Na’vi hybrids called avatars, controlled by genetically-matched human operators. The scientists also lead schools for the Na’vi to learn English and to interact with the humans. Jake Sully (Sam Worthington), a paraplegic former marine, becomes a last-minute replacement for his identical twin brother, a recently-murdered scientist trained to be an avatar operator. Dr. Grace Augustine (Sigourney Weaver), the head of the Avatar Program, considers Sully an inadequate replacement for his brother, and relegates him to a bodyguard role.
Jake escorts Augustine and biologist Norm Spellman (Joel David Moore) on an exploratory mission in their avatar forms to make contact with the Na’vi, in order to help establish diplomatic relations to solve the problem of resources and end the constant threat of violence. The group is attacked by a large predator, and Jake becomes separated and lost. Attempting to survive the night in Pandora’s dangerous jungles, he is rescued by Neytiri (Zoe Saldaña), a female Na’vi. Neytiri brings Jake to Hometree, which is inhabited by Neytiri’s clan, the Omaticaya. Mo’at (C. C. H. Pounder), the Na’vi shaman and Neytiri’s mother, shows interest in the warrior “Dream-walker” (their term for the Avatars), and instructs her daughter to teach Jake their ways. Colonel Miles Quaritch (Stephen Lang), leader of the security forces for RDA, promises Jake his “real legs” back in exchange for intelligence about the natives and what it will take for them to abandon Hometree, which rests above a large deposit of unobtanium.
Over three months, Jake grows close to Neytiri and the Omaticaya and begins preferring the life he lives through the avatar. Jake’s attachment erodes his loyalty toward RDA’s agenda. He is initiated into the Omaticaya, and he and Neytiri choose each other as mates. Jake’s change of loyalty is revealed when he disables a bulldozer’s cameras as it destroys the tribe’s ‘Tree of Voices’. Col. Quaritch disconnects Jake from his avatar and presents Selfridge and Dr. Augustine with a vlog in which Jake admits that his mission is fruitless; the humans have nothing the Omaticaya desire, and they will never abandon Hometree. Selfridge is convinced that negotiations will fail and orders Hometree’s destruction.
Augustine argues that the destruction of Hometree could affect the vast bio-botanical neural network that all Pandoran organisms are connected to, and Selfridge gives Jake one hour to convince the Na’vi to leave Hometree. When he reveals his mission to the Omaticaya, Neytiri accuses him of betraying them, resulting in Jake and Augustine’s imprisonment. Jake’s time runs out and Quaritch’s forces destroy Hometree, killing Eytucan (Wes Studi), Neytiri’s father and clan chief, and many others. Jake and Augustine are disconnected from their avatars and detained for treason along with Norm. Trudy Chacón (Michelle Rodriguez), a security force pilot who is disgusted by the violence, breaks them out. During their escape Quaritch shoots Augustine. With Augustine dying, Jake turns to the Omaticaya for help. To regain their trust he tames the Toruk, a powerful flying beast that only five Na’vi have ever tamed. Jake flies to the Omaticaya, who have gathered at the sacred Tree of Souls, and pleads with Mo’at to heal Augustine. They attempt to transplant her “soul” into her avatar, but her injuries are too severe.
With the assistance of Neytiri and Tsu’Tey (Laz Alonso), the new leader of the Omaticaya, Jake assembles thousands of Na’vi from other clans. Jake prays to Eywa to intercede on behalf of the Na’vi in the coming battle. Quaritch, noting the rapid mobilization of Na’vi clans, convinces Selfridge to authorize a preemptive strike on the Tree of Souls. Because it is a center of Na’vi religion and culture, its destruction would leave the Na’vi too demoralized to resist further human encroachment.
As the humans attack, the Na’vi fight back but suffer heavy casualties, among them Tsu’Tey and Trudy. When the Na’vi are on the verge of defeat, the Pandoran wildlife suddenly attacks the humans, overwhelming them. Neytiri interprets this as Eywa answering Jake’s prayer. Jake destroys the main bomber before it can reach the Tree of Souls. Quaritch escapes in an AMP (Amplified Mobility Platform) suit, finds the avatar interface pod where Jake’s human body is located and attacks it, exposing Jake to Pandora’s atmosphere. Neytiri kills Quaritch and saves Jake, seeing his human form. With the attack repelled, Jake and Neytiri reaffirm their love.
The humans are expelled from Pandora, while Jake and his closest co-workers remain. Jake is seen wearing the insignia of the Omaticaya leader. The film ends with Jake’s consciousness being transplanted into his Na’vi avatar and his life continuing as a Na’vi.
Just forward your interesting and funny stuff to webgoodnews@gmail.com .Good stories will be published @ UptownFuns.Blogspot.com
If you own your own business, you’re probably innundated with advertising and marketing opportunities and salespeople. You probably get asked to sponsor events and donate to organizations. Maybe you’ve even been hit up by the premium company trying to get you to buy pens with your company name on them.
So how do you know what to spend your marketing dollars on, and what to pass on?
How do you avoid wasting your money on marketing that isn’t going to result in more clients and more sales? How can you ensure you’ll get the “biggest bang for the buck?”
The answer is to go back to your marketing plan and look at your goals and objectives. You’ll also want to look at who you identified as your ideal prospects or target clients.
Then you simply evaluate these potential marketing activities based on their ability to help you achieve your objectives, and their ability to put you or your company in front of your ideal prospects.
While sponsorships and donations are in part a goodwill activity and can be very worthwhile for that reason alone, if you are evaluating them from a marketing perspective (and I recommend you do, especially if you get asked to sponsor or donate frequently) you need to make sure they will give you exposure to your ideal prospects and contribute toward reaching your objectives.
The value of the exposure you receive should be worth the investment you are making. Consider what it would cost to reach those prospects in another manner to help determine the value of the exposure.
As far as purchasing pens with your company name, the same tests apply. Ask yourself how you will use the pens. Will they provide exposure to your ideal prospects or clients?
Will they reach your prospects in a manner no other marketing activity can? For example, if you are looking for repeat business from your clients, if they have a pen with your name on it that they see and use everyday perhaps they will be reminded to frequent your business.
If you are planning to do a direct mail follow up to clients who haven’t done business with you in awhile, a pen might be a nice premium to include in the mailing, and it will continue to serve as a reminder long after the direct mail piece is read and thrown away.
But do NOT order the pens if you don’t have a plan for using them and an objective for what you hope to achieve. Just having pens with your company name without these two items defined is definitely a waste of your money.
Whenever you are questioning whether you should take advantage of a particular marketing opportunity, ask yourself these three questions:
1) Will it provide exposure to my ideal prospects or target clients?
2) Will it help me achieve my marketing objectives?
3) Is this exposure worth the dollars I am investing?
If you can answer “YES” to all three questions, and you have marketing budget available, then you’ll want to seriously consider the opportunity.
If your answer is “no” to the first two questions, and the opportunity doesn’t put you in front of your ideal prospects or help reach your objectives, you’ll want to “just say NO!” to that particular marketing opportunity.
If the answer is “yes” to the first two questions, but “no” to question number three and the opportunity is well-suited to your marketing plan but the value just isn’t there, you may want to go back and negotiate more exposure or a lower price.
And, last but certainly not least, if you don’t have a marketing plan to help you evaluate these kinds of opportunities when they come your way, my advice is simple: You NEED to get one.
If you haven’t identified who your ideal prospects are and what you want to achieve with your business you will most certainly waste valuable time and money on marketing opportunities that are not a good fit for your business. In fact you’ll be in danger of doing this everyday.
If you need help creating a marketing plan, The 10stepmarketing System is a great way to do it. When you create your own marketing plan using the simple, step-by-step 10stepmarketing System you are setting your business up for success and you can be sure you are not wasting valuable dollars on marketing that won’t deliver you the results you deserve.
A AlmapBBDO foi a agência mais premiada do mundo e Marcello Serpa o líder criativo que mais prêmios conquistou nos principais festivais de publicidade de todo o mundo em 2009, segundo o The Big Won, que analisa a quantidade e qualidade de prêmios conquistados pelas redes de comunicação, agências, trabalhos e profissionais de todas as áreas do marketing nos mais importantes festivais globais, regionais e locais do mundo.
Dulcídio Caldeira e Luiz Sanches, da AlmapBBDO, foram os diretores de criação mais premiados do mundo. Em 2009 o The Big Won registrou 7.123 campanhas que conquistaram cerca de 12 mil prêmios para 3.544 diretores de arte, 3.466 redatores e 3.054 diretores de criação.
Na apresentação dos resultados do ranking, Patrick Collister afirma que a conquista do primeiro lugar pela AlmapBBDO se deu principalmente por seus trabalhos em mídia impressa – como os desenvolvidos para Havaianas, Volkswagen Caminhões e Gatorade Kids – e na TV, com o comercial “Cachorro-Peixe”, para Volkswagen, além de vários prêmios conquistados por campanhas digitais, notadamente pelo game “Weather”, criado para o Greenpeace.
A AlmapBBDO também foi a agência mais premiada em mídia impressa e está entre as 10 mais nos rankings de TV e Rádio. O comercial “Cachorro-Peixe” foi a 9ª. campanha de TV que mais prêmios conquistou em 2009.
Pelo terceiro ano consecutivo, a BBDO Worldwide é a network mais premiada do mundo. Na lista das 10 melhores, além da AlmapBBDO, estão a BBDO NY em 3º. lugar, AMV BBDO Londres em 4º. E a BBDO/Proximity Malásia em 8º. O Brasil é o 5º. país mais premiado, atrás dos EUA, Alemanha, Grã-Bretanha e Austrália. No ranking das premiações na área digital, o Brasil está em 6º. lugar. O primeiro é dos Estados Unidos, seguido pela Alemanha, Grã-Bretanha, Suécia e Japão. A campanha eleitoral do presidente americano Barack Obama é a 1ª. colocada na lista das mais premiadas campanhas integradas do mundo no ano passado.
Os resultados do The Big Won estão no site www.thebigwon.com
Jennifer Winn & Winn Events were featured in the January issue of Front Yard Worship. Click on the link below and turn to page 16 to read the article. 1
Front Yard Worship Jan 2010 Magazine
Winn Events is a full-service event planning, tour booking, and speakers/artist management company. We offer ala-carte flat rate pricing. Check us out at http://www.winnevents.comfor more information.
Thank you to Melissa Saulnier at Oikeo Music for writing another great article. Click here to read the previous article written in November 2009.
I’d just like to point out to everybody that sticking Ninoy or Rizal in your shirt or car doesn’t make you any more patriotic than everybody else.
Also, wearing an AKO MISMO dogtag or any other “productive member of society” MERCHANDISE (remember if they SELL the damn things to you = merchandise) doesn’t make you any more of a productive member of society than everybody else. (But buying their stuff still makes you a SUCKER.)
Still, saying Rizal got shot because he was an Atenista is still the biggest unpatriotic atrocity to ever be taunted of a dead-hero-who-got-shot-in-the-back-for-freedom-of-your-own-silly-unpatriotic-Lasallista-life.
Being a fan of Manny Pacquiao doesn’t make you patriotic either. He’s a goddamn BOXER. Boxing is a SPORT. Winning a sport does not a heroic deed make. If he starts punching idiotic g-men in the face, THEN he becomes a hero.
The Biblical observation that men do not hide their light under a bushel but raise it high to light the whole house applies equally to the work that already has been done on your manuscript and the work still to come that will transform it into a book.
The purpose of the editing, and indeed of the author revisions preceding it, should be to polish the text and ensure that it communicates its meaning. But thereafter the book design and subsequent typesetting become hugely important – if content is king, it should be dressed accordingly; the book design should illuminate the contents, not obscure them.
Time and again, publishers fail to heed this imperative and the result can be that a major work fails to gain the recognition it deserved.
What should have been a prize-winning study
I still regret one such instance in my career when, due to my failure to keep the author in check, her opus magnum ballooned to an alarming number of words and illustrations. I also designed the book and at first glance it was beautiful. Even so, it weighed in at over 500 pages, a hundred more than it was first announced at. The book went on to almost win an important book prize; arguably it should have won. For me, however, the moment of truth was feedback from Winnie, a trusted Singapore colleague, who complained that she had tried several times to read the book but ‘got tired’.
Was it the design? I believe so. The font size was too small; the number of characters per line was way over the 65 that is the golden mean (more like 89). The result will have been eye strain for many readers. In a nutshell, there was a readability issue. Probably, the book should have been 600 pages long – or edited more assertively.
This is just one way in which a bad book design can get in the way of readers fully appreciating an author’s argument. A layout that is ugly or boring is just as bad, likewise one whose text uses fonts that are unsuitable for extended reading. Also problematic is a book size that is unhandy (too big or too small, awkward or tiresome to hold, etc.).
Enter the queen
Many readers will struggle with a bad book design (often unconscious of what is bothering them) if they consider the contents important enough. Here, however, the presumption is that the work is to hand. But what actually ensures that a reader buys or borrows a copy of your book? Is it the contents? The marketing? Actually, in many cases, what sells a book is its appearance, its initial impact, something that briefly attracts the reader’s eye to that book and guides her hand to take it off the shelf.
Once a copy has been sold, it’s quite different; what you say becomes more important than appearances. But – for a brief moment – the look and feel of your book is paramount. Content may be king, but design is the queen who by appearance attracts the most initial attention.
The cover matters
The internal book design can be important in the purchase decision-making, but only after the book has been picked up. Initially, then, the most important design element is the book cover (or jacket), something that some publishers don’t seem to care about. In a recent post on H-ASIA, Peter Matanle of the University of Sheffield complained that:
… the cover is really important for a book yet some publishers do not pay sufficient attention to this aspect of book design, preferring simply to make it conform to a series or even publisher style. Often there is no information about the book anywhere on the front or back cover beyond printing the main title and author’s name. Often there are no unique graphics on the cover and no endorsements or short summaries on the back cover to entice a reader in.
His explanation for this (bad) behaviour was that:
… the publisher may be more interested in creating its own brand image than in taking care over the content of the volume, and that the publisher is actually not that interested in post publication marketing either …
Actually, I rather suspect that the publisher’s behaviour is largely shaped by the expectation that nearly all copies sold will be to libraries, and they tend to buy on the strength of the book description, the price, etc., not on the book’s appearance. However, with the continued collapse in library market sales, such a policy seems rather short-sighted.
Like it or not, bookshops and individual book buyers matter, and that means that the cover matters, indeed design matters.
WASHINGTON (AP) — Stronger regulation should be the first line of defense against speculative bubbles that could send the economy into a new crisis, Federal Reserve Chairman Ben Bernanke said Sunday.
But he didn’t rule out higher interest rates to stop dangerous bubbles, such as the recent one in housing, from forming.
The Fed chief’s remarks were his most extensive on the subject since the housing market’s tumble led to the gravest financial crisis since World War II — and perhaps the worst in modern history, in his view.
Critics blame the Fed for feeding that housing bubble by holding interest rates too low for too long after the 2001 recession.
But Bernanke, in prepared remarks to the American Economic Association’s annual meeting in Atlanta, defended the central bank’s actions. Extra-low rates were needed to get the economy and job creation back to full throttle after the Sept. 11 attacks and accounting scandals that rocked Wall Street, he said.
Bernanke said the direct links between super-low interest rates and the rapid rise in house prices that occurred at roughly the same time are “weak.” The stance of interest rates during that period “does not appear to have been inappropriate,” he said.
Still, the enormous economic damage from the housing bust — the longest and deepest recession since the 1930s and double-digit unemployment — shows how importance it is to guard against a repeat, Bernanke said.
“All efforts should be made to strengthen our regulatory system to prevent a recurrence of the crisis, and to cushion the effects if another crisis occurs,” he said.
“However, if adequate reforms are not made, or if they are made but prove insufficient to prevent dangerous buildups of financial risks, we must remain open to using monetary policy as a supplementary tool,” he added.
When the news came that Vancouver would be hosting the 2010 Winter Olympics, I was jogging down from the Stadium-Chinatown Skytrain station to the Yaletown office where I was working. I didn’t hear the announcement, but I heard a cheer go up from the offices on all sounds of me.
Personally, I was surprised. At that point, I had no strong feelings about the Olympics one way or the other. But I had thought that the logistical problems of keeping people moving along the road between Vancouver and Whistler would prevent the bid from being successful. Even more importantly, my own contact with the bid committee hadn’t impressed me much.
About six months earlier, I had applied for a job as a writer on the bid. It wasn’t a position that strongly interested me, but I thought it worth a hour or two of my time to satisfy my curiosity. So, I duly strapped myself into my interview suit, stripped any obvious signs of eccentricity from my person, and presented myself at the Gastown office of the bid committee.
I was interviewed by two women who I quickly classified as marketing and communication workers. That isn’t prejudice; I’ve done similar work myself, after all. But, after a while, you get to know the signs. The two women talked in generalities, and displayed an artificial optimism and enthusiasm at all times. Somehow, I couldn’t imagine them taking part in a casual Friday.
The conversation went well enough, so far as conversations during a job interview can ever be said to go well. But when I asked about how the logistical problems might be overcome, the women’s reply boiled down to, “Somehow, everything will work out..” I could also see that, in their minds (and probably on their clipboards), I had set a black mark against my name. That was all right; their replies had cost them points with me, too.
However, two other points were what really disturbed me. First, they said that working on the bid committee would be no guarantee of a continued job if the bid was successful. Since I was sure that the leaders of the committee would land jobs in Vanoc, that seems a lack of loyalty to staff members.
Secondly, as part of the interview, they asked me to go home and write seven or eight pages on how I would promote the Olympics. That is a considerable effort to ask someone to do on spec. Combined with the lack of a guarantee of continuation, I concluded that the request showed a cavalier attitude towards employees. I thought for a couple of days, then phoned the interviewers to say that I would not be responding to their request and that the job no longer interested me.
I have no idea whether those particular women found work with Vanoc. In fact, I no longer remember their names. But it seems to me that their attitudes are echoed in everything I’ve heard from Vanoc ever since, from the feeling that problems would work themselves out to the assumption that local residents will put their lives on hold for the duration of the games next month.
This echo has kept me from supporting the games ever since. I might talk about the financial and social costs, but behind them is an emotional core of distrust based on this one brief encounter.
This attitude puzzles people from outside the Vancouver area. When I was in Calgary last spring, people were surprised by my lack of enthusiasm. Remembering the Calgary games twenty years and the very different social attitudes in which they took place, everyone assumed that I must be looking forward to the occasion. They were surprised by my lack of enthusiasm, even when I explained my reasons. I’m not sure they ever did understand.
However, I don’t think my attitude is unique in anything other than its origins. No doubt it’s the company I keep, but I’ve found that only one in four – or thereabouts – actually supports the upcoming games. The intial cheering at the news of the bid just doesn’t seem to have lasted.
In fact, I’ve only found one person passionate enough to defend the games, and her criticisms were bizarre – she argued that nobody who objected or even questioned the games should use the newly improved highway to Whistler (never mind that she also insisted on the official line that such improvements were not part of the costs of the games). But of eight or nine people in the store, nobody felt like taking her side in the discussion.
Maybe more people will show enthusiasm as the games approach, but, I don’t expect that most people will. The average person in the Vancouver region seems resigned to the games, largely indifferent and if anything mildly hostile, although you wouldn’t know that from the media.
You might say that, for most of us, 2010 will be divided into two parts: enduring the preparations and the games themselves, and the rest of the year. And, like most people, I find myself looking forward to the rest of the year far more than the preparations and the games. If I became dubious earlier than others, it is because I was exposed to the spirit of the games earlier than others.
Em 23 de fevereiro de 2009, escrevi um post sobre o fenômeno das barbearias modernas no Brasil.
Estou voltando a esse assunto para complementar que esse conceito já havia aparecido em outras partes do planeta. A foto acima é da Murdock Barbershop, que abriu sua primeira loja em 2006 no bairro alternativo de Shoreditch em Londres. Hoje já são 3 lojas na capital da rainha.
Além das lojas, a Murdock também criou uma linha de produtos de beleza masculinos, que podem ser comprados nas próprias barbearias ou pela internet.
Fica aí mais uma idéia para quem está pensando em inverstir nesse segmento.
“You need a business plan” is the mantra of MBA types.
As they say, businesses don’t plan to fail, they fail to plan! Who could argue with such a clever turn of phrase?
Let’s do some quotes:
“Without a business plan, how will you know whether you can make a profit?” (source)
“A complete business plan should include five-year financial projections. These projections will assist investors with making decisions about your business and help you to know how much funding you will need to get things rolling.” (source)
“Many businesses fail due to poor planning. It is important for every business owner to understand the entire depth, flexibility, strength and weakness of their business plan.” (source)
“Adjust your business plan as needed, but be sure to not stray too far off of your original idea.” (source)
Surely those Harvard MBA grads are correct! After all they don’t give out those MBAs for nothing — you have to at least start a business yourself! Oh wait, you don’t have to do that? Oh.
Trouble is, this advice is inconsistent with how real (small) businesses operate, as you can often see for yourself in the same articles that promote the use of the business plan.
For example, Kenrya Naasel writing for Latina.com starts by saying “A business plan is the most important document you’ll ever create.” (And you thought your website’s home page was important? Ha.) But later she quotes a successful entrepreneur who admits “We operated with no real plan for years” and “Things don’t generally go as planned.”
That’s one thing everyone can agree with: Things don’t go as planned. Yeah, so how are you supposed to write a three-year projection with a straight face?
Or take Sean Davis of Success on my Mind who tells us “Writing a business plan is your most important step,” but then admits that his past two (successful!) projects were “simply an idea I ran with.”
The telling part comes in the comment section where Sean adds:
Now that I think back on it, I’ve done plenty of marketing that led sites to success… but it was all from trial and error. Had I known BEFORE what I know now, I could have had a plan and reached my goals much earlier.”
Here inlies the fallacy. You never “know before what you know now.” If success is “all from trial and error,” how exactly do you write a plan?
Marketing is trial and error! Features, messaging, the path to customers, your competitive edge, your pricing model — all this gets figured out as you go. You can’t know what’s going to work ahead of time, so why is Sean concluding that he should have written a business plan?
Business plans are just guesses, and they’re almost always wrong.
The very idea of “planning” is ridiculous:
If you had written a business plan in 2007, what would your assumptions have been? Investors love “Web 2.0,” MySpace is how to reach young people, the economy is growing without limit, and products with demonstrable ROIs will get healthy slices of corporate budgets.Of course every assumption in your plan was reversed in 2008. The world economy exploded. Getting money from budgets is like squeezing water from rock. MySpace is dead, long live Facebook. The term “Web 2.0″ is passé. Twitter went mainstream and might be more important for “word of mouth” than blogging.Good thing you spent all that time planning.
At the beginning you don’t know anything about what your business will look like. Your product will evolve to fit the market. You’ll test marketing messages on AdWords and make unexpected discoveries about what works. Good and bad luck shape your company. You have no answers, no predictive power. Nor should you artificially pin yourself down! Even a “plan” buried in a drawer makes you less likely to consider the radical new idea that changes everything and makes you successful.
Have you tried actually writing a plan? Go ahead, try it! Be sure to include your mission statement, your vision, your five-year profit-and-loss statement, decide who will be your key personnel, define your pricing strategy, explain the risks, position yourself against competitors.Now be honest, where did this data come from? I’m guessing you reached right up your ass and pulled it out. For the five-year plan you were so deep you tickled your spleen. You know this is crap; why are you doing this when you could, oh I don’t know, just talk to potential customers?
But enough from me. What do VCs have to say about this? What if you’re trying to raise money, don’t you need a business plan? What do other entrepreneurs say?
From Venture Hacks, a great blog written by entrepreneurs-turned-VCs: “Don’t send a business plan to investors. Nobody reads them and nobody executes them. … Document your detailed plans on a napkin.”
From David Cowham, Bessemer Venture Partners: “Nothing slows down a VC as much as a comprehensive business plan.”
From Mike Moritz, Sequoia Capital in a Guy Kawasaki fireside chat, “Five-year plans aren’t worth the ink cartridge they’re printed with.”
I could fill three pages with links to 37signals railing against business plans (did you like that pun y’all?). From When was the last time you looked at your business plan: “[All three businesses] are still alive but have also completely rethought their original plans. They’ve changed focus, services, salaries, partnership arrangements, etc. … If these companies’ one year projections were so far off, imagine how worthless those year three (or five) projections turned out to be.” Or, from The only plan is to learn as you go: “Stop presuming you can be right in a world of massive uncertainty. The only plan you should make is to plan on improvising.”
A study found that “quality of business plans had zero impact on the amount of VC funding being raised.”
From VentureBlog, VC David Hornik derides an article on Wired and TechCrunch about how to raise money: “VCs tend not to read business plans because a) they are too long and b) your business will likely have changed by the time anyone gets around to reading your business plan.”
From Business Insider, Kevin Ryan, founder of six companies, says “I don’t do a detailed plan. If a VC focuses a lot on the details on the financial model, I won’t work with them.”
From Steve Blank, “In the real world, most business plans don’t survive the first few months of customer contact. And even if they did — customers don’t ask to see your business plan.” And then from an article called Startups are Inherently Chaos: “As a founder you need to prepare yourself to think creatively and independently, because more often than not, conditions on the ground will change so rapidly that the original well-thought-out business plan becomes irrelevant.”
Do I really need to go on, or are you sufficiently bludgeoned into not writing that business plan?
In fact, stop reading this article and do something useful like A/B test a landing page.
Tenders based on specific Product/Service category to which your business can respond
Civil Works, Equipment, Machineries, Support Services…
View all Tenders floated by a certain Government of India entity
Tender notifications by the Tender Category, namely
The unfortunate misnomer ranks up there with Crystal Pepsi, this political ad, and this racist nickname for a holiday party.
US Mothers on Technology
US moms daily activities
Image by websuccessdiva via Flickr
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A AlmapBBDO foi a agência mais premiada do mundo e Marcello Serpa o líder criativo que mais prêmios conquistou nos principais festivais de publicidade de todo o mundo em 2009, segundo o The Big Won, que analisa a quantidade e qualidade de prêmios conquistados pelas redes de comunicação, agências, trabalhos e profissionais de todas as áreas do marketing nos mais importantes festivais globais, regionais e locais do mundo.
I’d just like to point out to everybody that sticking Ninoy or Rizal in your shirt or car doesn’t make you any more patriotic than everybody else.
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