As we addressed on the 9/14 post, youth today, especially Gen Yers and college students, eat little produce or don’t eat what they should. That’s often because they lack information about what certain foods are or do. We are also all aware of the immense problems with obesity in children and young adults.
To help separate fact from fiction about food, Texas Tech University is embarking on an interesting and worthwhile project.
On September 24th, the University’s FIT Tech Program will be launching an educational initiative entitled “Food Fear Factor”. The goal of this event is to debunk major myths surrounding nutrition, cost, preparation, and safety of specific foods and to provide an opportunity for students to identify and taste fruits and vegetables.
To kick off the event our director of merchandising, Robin Lucky, has worked with FIT Tech to develop a quiz. Each question on the True/ False quiz debunks a popular myth (i.e. “Potatoes are very fattening” etc). Students who submit “A+” papers will be eligible to receive a gift certificate to the local United Supermarkets.
Texas Tech and FIT Tech deserve kudos for embarking on a program that is innovative, non-threatening, provides reward for participation, and even ties in local businesses. They understand marketing! After the event we will report the results.
Meanwhile, check out this intrepid group at www.ttu.edu./fittech or contact Dr. Debra Reed at 806-742-3068 for additional information. Robin Lucky, a TTU alum, is a newly-elected board member of the TTU International Center for Food Industry Excellence .
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