Well, maybe not exactly love, but am extremely inspired and motivated by his sage words! One of Seth’s recent blog posts was Things to ask before you redo your website and, although websites aren’t my bag (I leave that to the super talented Katrina Thompson of katproductions who works wonders with websites that work for small businesses), many of the considerations apply equally well to any form of marketing or pr activity and serve as a very useful checklist. Many businesses (especially start ups) waste precious pounds by employing marketing techniques that are not appropriate to their business and then claim that marketing doesn’t work. Adopting the right marketing and pr tactics for the right business reasons most definitely does work.
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