Recently I’ve been bombarded (while watching the Daily Show) with advertising for phones running Google’s Android OS. These phone were on my short list but the advertising turned me off.
Google, have you learned nothing from Microsoft’s lame advertising in the past years? Your advertising is just as geeky. Your customers are not machines. They are people. You’re effectively telling me these phones are for geeks and robots. And the best feature you have is turn-by-turn directions? Seriously?! Dude, my geeky crappily-designed Windows Mobile phone was giving me turn-by-turn directions three years ago when shopping for Burning Man supplies in Reno (see what I’m doing here? take a lesson and empathize with you audience 
).
Let’s see what avenues are your competitors exploring?
See? Cool inspiring music! Connecting with people and audience! What else?
See? Peeeooople! Connections! (plus you too know just as much about your customers )
The other ads in this campaign are just as cold and geeky, effectively portraying the phone as an alien device (see them in the Verizon Wireless channel). In this interview on Fox News, Eric Schmidt, Google CEO says they’ll try not to make the same mistakes Microsoft made (02:55) but in fact they are making the same mistakes around bullying other businesses and lame geeky commercials.
And yes, I do believe the Windows 7 advertising campaign is a successful one. Leading with the customers and leaving your ego behind is always a good thing.
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