COMMERCIAL
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GALLERY POSTS
VIDEO POSTS
Case studies. How photos help sell
The value of good photography
- WHat does cheap photography say about your business?
- How will your clients perceive you if you have classy photographY
- Whats the difference between you and an expert?
Special photography – something that makes your business stand out
- How do you make your business stand out
- If all retailers selling a product use the same supplier images
- Including, you, your shop front, your customers – using the product
Photo labels
- Neat idea [MAKE SOME]
Photo/Video combo – in shop on web
- where could you display it
- what could you show
- what is it?
- Photo slide shows – mixed with video snips
- Collaborate with video team
PR Stories
- Why and what is a PR story
- Why do you put it together
- Why you need a photo
— To help get placed
— To get a better picture
— To make sure your picture carries your messgae / logo
Library shoots
- Book a tog for a day get lots
- Staff photos
- Product photos
- Web shots
- PR ready shots
- Don’t confuse this with a product shoot though
Special Events
- For press, for customers, for the record
Customer relations
- Givng photos as gifts
Planning for your shoot
- Think about what you need
- What should it show
- Is it lifestyle / product / catalogue
- Studio / location?
- People, models, props
Model selection
- Does your model represent you or your customer
- Who are you?
- Who is your customer?
- Do you want beauty, natural, young, old
Making the most of your shoot
Making your web presence standout
- So many websites follow ASOS model
- But then why wouldn’t the buyer choose ASOS
- What’s your colour theme
- What’s your style
- Where’s your logo>
Why not photograph in your town
- no more stock photos
- personalises you
- makes people think of themselves in those placs
- makes your products special and.or acceptable
- people notice
Link up with multiple suppliers
- Classic model is the wedding
- Clothes / shoes / bags /hair / make-up
- Cross displays
- Hair dressers: Personal Portfolio Book
Seasonal photographer
- do your have a seasonal product
- plan your photography in advance
- difficulty over buying cycle & delivery
Pre-book a years photography for a discount
- Discounts for multiple days, but negotiate pre-purchase of days
Photoshop – the part it plays
- General twaeking
- Removal spots, defects etc
- Replacement backgrounds
- Clean-up backgrounds
- Full compositiing
- Image construction
Should you work be colour balanced?
- Are customers colour conscious & precise
- important
- showing images which are “vibrant and striking”
- at odds with exact colour match
Location, location, location – where what kind?
- In studio of location
- What sort of location
- What does the location say about your product
- what does product say about the location
- finding locations
- rent / negotiate / hotels
Personalised Christmas cards
Personalised advertising – your staff in your adverts
- the estate agents on the bus
- creates talk when the client comes in
- makes your business personal
- which staff
- how will they be presented
The story of your product
- the story of its creation
- the story of its use
- the story needs people?
- the product as its own character
Point of sale packages
Why you shouldn’t use your own digital camera
INVENT SOME SHOOTS – perfume package, local retail items, posh labels etc
Celebrity day – or look a like day??!!
DO WEB SEARCHES FOR PHOTOGRAPHY FR RETAILER
BUILD PACKAGE SOLUTIONS FOR BUYERS
- The library day
- The PR event
- The Special Event
- Fashion shoot
- Point of sale ideas
- Banner graphics for exhibitions
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