I’ve heard pretty much any argument from potential clients who believe that marketing or web design is something “anyone” can do. If you are a writer or designer I am sure you know what I am talking about. Anyone can write some copy or use a template for a website, right?
For some marketing is an expense. I look upon marketing as an investment. The latest I heard was “Cheaper is better”. Not really a new statement, but interesting. Especially now during these economic times. What happened to “You get what you pay for?” or the fact that probably 50% (or maybe more) of all marketing efforts are a waste of money? I have never understood why people are willing to throw what little money the have out the window.
NBC has for many years run a commercial or spot with the tagline “The more you know…” – I love it because it is so true. The more you know about anything the better chances you have to make good decisions in any aspect of your professional and personal life.
Through the years I have met numerous clients that have spent “a lot of money” with amateurs, and suddenly they have to redo it because it doesn’t do the job. Then they finally come to us, but don’t have the budget anymore. “Can you help us for less please?” Like we are a charity for corporations that didn’t do the right thing in the first place. I must say that not all client who come to us react that way. Some actually have learned from their experience and are now willing to pay the cost, even if it hurts a little.
The funny thing is that some of the clients that still wants work for less are driving a Mercedes 500 or a 7-series BMW. I am sure they paid more than what they would pay for a KIA. So why doesn’t their “cheaper is better” attitude work there? Maybe because cheaper is NOT better?
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