Marketing Session with Helena - Mon, 22 Feb 2010

Attendance

Vinesh, Jessie, Sapan, Vithal, Harshal

What is Marketing?

First most important thing in starting a business?

1. money

2. location

3. idea

4. customers / target

Process of starting a business?

1. Needs

2. Analyze market

3. Product

4. Price

5. Place

6. Promotion

CMI (the Charted Institution of Marketing): Definition of Marketing is:

“The management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

Components:

1. market research

2. market segmentation

3. product development

4. price

5. distribution

6. promotion

6.1 advertising – any media paid

6.2 sales promotion – increases sales on a short term to stimulate – coupons

6.3 public relations – market communication

6.4 sponsorship

6.5 direct marketing – communicate directly with customers

6.6 web 2.0

(Company structure diagram)

Event Marketing

1. check list – WHO, WHERE, WHAT, WHY, WHEN, HOW

2. title – Africa’s story: a tale of thirst, despair, faith & hope

3. internal communication

Event Promotion

1. media / newspaper

• news

• press release

• cover the event

- Telegraph

- Courier

- Online: DM

- Metro

- West End

2. Radio

- Tay FM

- Radio Tay

- Wave 102

- Bridge FM

3. Local authorities

- Dundee city council

4. Flyers / posters / leaflets

- charity shops

- churches

- community centres

5. Online

- email

- websites

o Gumtree

o Dundee.com\what’s on

o University Hermes

o Evite.com

o …

- social media

o facebook

o twiter

o buzz

o bibo

- website / blog

- above notes complied by Jessie

[Via http://gift108.wordpress.com]