A few months down the road Google launched the Search On campaign, to promote its products in an original and refreshing way. The original media mix was to use 100% internet distribution, with the aim of going viral. To the surprise of many, Google bought secretly an advertising space during the 2010 American Super Bowl and aired Parisian Love, the best advert of the campaign, if you ask me. On the contrary of what many companies do, Google did not develop an advert specifically for the Super Bowl, they just aired one they published online a few months earlier. Was this a last-minute decision? If you haven’t seen it yet during the Super Bowl, let’s watch Parisian Love. The rest of the campaign videos follow below.
Parisian Love
Out of Office
Mad to Live
Potholes
High School
Newbie
Cheermobile
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