Ever see the optical illusion of the picture that is an old lady but when you look at the image a certain way it is really a young lady or vice versa. I’ve seen this picture hundreds of times in classrooms, conferences or group sessions. However, the first time I saw it all I could see was the old lady, I could never see the young lady. Everyone around me saw both images and started discussing it. I kept saying I only see the one image what are you looking at? I was perplexed until a friend pointed out how to look at the picture. Once my eyes followed what he told me, suddenly there was a paradigm shift in my mind that allowed me to see the picture either way.
One web site defines a paradigm shift like this “think of a Paradigm shift as a change from one way of thinking to another. It’s a revolution, a transformation, a sort of metamorphosis.”
When I watched this video by Good Magazine I began to see clearly how there is a paradigm shift coming to marketing your company or even yourself. The word “coming” is probably a bad choice. The shift has already happened we are now in the period of time where everyone is trying to figure out the best practices.
I always knew marketing on the web was a good idea. I even thought that one day we could find a useful way to use social media. I just never looked at it from this perspective before and I never thought the paradigm shift had already happened.
How are you using the new tools and new ideas to reach your clients?
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