“We possess within us a marvelous force of incalculable power, which gives us mastery over ourselves and others…”
Emile Coué, the 19th century French professor and Master Hypnotist, was known to have said those words. You’re about to find out what power he was referring to, and how you can use it to your utmost benefit.
Here’s a story that illustrates that power:
On the first day of the Fall semester, a university professor came to class carrying an amber- colored glass bottle containing a clear liquid. He announced to his 27 students that inside the bottle was a compound that, if inhaled, could make people feel “high,” exuberant, or even giggly. While he was talking, the bottle slipped “accidentally” from his hands and when it shattered, its contents spilled all over the floor.
Within a few minutes, most of the students sitting in the back rows started exhibiting inebriated-like behavior; i.e., they were acting tipsy; several students reported being in high spirits; and a few from the front row fell into uncontrollable fits of laughter.
The most curious thing about the incident was that the “mysterious” liquid was just plain water. The experiment was just the professor’s dramatic way of demonstrating the placebo effect – but what this episode really reveals is the phenomenal power of hypnotic suggestion – how mere words have the ability to cast a virtual spell on people. Clearly, the class had been hypnotized by the professor’s words.
Through the use of hypnotically crafted words, phrases, suggestions or commands, most people could be made to behave in a predictable way; just like the students were when they were exposed to a substance which they were told was a potent chemical.
Fact: Billions of dollars worth of merchandise is sold by the power of suggestion.
Have you ever wondered why companies such as Procter & Gamble and General Foods have been running those contests asking people to write down “Why I like“ (product) ” in 25-, 50-, 100 words or less?
Because, for the chance of winning valuable prizes, droves of people are willing to go on record as liking the product. This, in and of itself, is extraordinary because it creates countless glowing testimonials. But what’s even more amazing is that the hundreds of thousands of people who testify in writing to the product’s benefits consequently believe what they have written – and this curious phenomenon fuels unprecedented sales of the product!
How to make an easy sale with hypnotic selling!
Make your customer sell himself on your product or service – without any effort on your part.
The simple way to do this is to get your customer saying the word “yes” subconsciously. This simple technique will work wonders for your business. In your text you need to ask your buyer questions that you can get them saying the word “yes” to. For example: Do you want to learn how to make money easily? Do you want to be your own boss? When you get them saying the word “yes” subconsciously they will also say yes to your product.
Use your prospects’ most powerful emotions to achieve mega-watt sales
You will want to tap into your prospects needs when making a sale. Writing a good script consists of influencing an emotion. The 4 most Powerful selling words are: Attention, Interest, Desire and Action.
Attention.
Did you know that a headline is what makes the sale? Think about the biggest benefit your product or service can provide and dramatize it. You do this by creating a headline that will grab their attention. Here are some good examples:
The 11 Selling Secrets Of Million Dollar Sales Letter.
The 12 Strategies That Will Guarantee You Get The Results You Want.
The Amazing Discovery That Will Change Your Life.
Interest.
Now that you have your customers’ attention, hold their interest with details about what you’re selling. This is where you can start telling customers an interesting real story about how your products have helped you or other customers. The best way to get a customer to buy is when you make them use their IMAGINATION. For example, you can look at a picture of the beach and it is pleasant but if you write a story about a beach and the reader is able to IMAGINE what it looks like in their mind it will be more powerful. That’s why story telling is so hypnotic. We love to escape into our own thoughts.
Desire.
Give your customer an opportunity to imagine what it’s like to own and use your product, using story telling, pictures and highlighting the benefits. Always focus on benefits rather than features. Benefits sell your product so be sure to put yourself in your customers shoes and decide how your product will “help them.” Given them a reason to buy your product that will improve their lives.
Action.
Don’t forget to ask for the order. Believe it or not people like to be told to do something – react. That’s why you will see “click here” and “buy it now.” Action words will invoke the person to do something. Give them a compelling reason to visit your store or call your company immediately. Keep them interested by offering a free mini-course or sample product when they opt-in to your email newsletter. This way you can still provide further helpful information and stay in front of your customer.
Tell an engaging story that prompts your prospect to want to do business with you.
Everyone loves to read a story. This is why stories are such an important part of your sales copy. Simply talking about your product can be very boring for example read this description:
“TheftPrevent’s Burglar system will keep you safe at night with its instant 911 dialing service.”
Now try reading this example:
“I was sound asleep when I heard some rustling outside my bedroom door. In a cloudy state I walked out my bedroom to see cop lights flashing in my window! To my astonishment the police were outside and they had a man in handcuffs. I soon learned my TheftPrevent Burglar system saved my life, with the instant 911 dialing service it alerted the cops as soon as the burglar broke into my living room window – without him knowing. The cops responded immediately to capture and arrest the criminal all while I was asleep. I can sleep better at night knowing I am safer with it.”
Humans are curious by nature so you want to draw in their interest immediately. People love to read stories and believe more in testimonials and real life experiences then product descriptions. I suggest making your web site have a more “human” feel by putting your customers in real situations so they can IMAGINE themselves already using the products and this will help you sell!
Unleash the power of your pen to write psychologically spellbinding ad copy that will earn you a fortune and give you the ability to sell on a level you never dreamed possible.
Words have a huge impact on sales. When you write headlines and stories you want to try using these words: IMAGINE, BEAUTIFUL, FREE, AMAZING, MAGNIFICENT, GUARANTEE, SECRET, MIRACLE, DISCOVERY, REMARKABLE, MOTIVATIONAL, ULTIMATE and WONDERFUL
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