Exploring the latest with Brightkite. A relatively new social network that many people and businesses are not aware of.
Users: 2 Million + per month
Brightkite: is a location-based networks that allows you in real-time to see where your friends are and what they’re up to. Depending on your privacy settings you can also meet others nearby. Your friends and fans can be alerted to your location updates and respond. You can also share comments and photos from the locations you’re at as well.
It is interesting to browse the history of places, especially if you are in a new city. You can use Brightkite to find out where people eat with satisfying results. It allows you to explore the location and try the latest hot spot.
How can Brightkite make a difference with your company?
Brightkite is designed to give brands the ability to break out of traditional age and gender targeting and target larger audience based on:
- Location and Place
- Behavior and Activity
- Conversational Context
- Time of Day
- Demographics
Companies can also produce super targeted campaigns based on:
- Historical (i.e. people who go to the movies more than twice a month)
- Current (i.e. people within a mile of a specific restaurant)
- Future (i.e. what places will people be at if it rains this weekend)
As more businesses are using social media to reach new customers or engage with existing ones online, the business impact of using location-based services can be huge for companies looking to reach targeted local users. Companies are currently using twitter for coupons and promotions and that’s great but what if you wanted to reach people who you knew visited your company before or worked near by. With Brighkite you can easily do location-based advertising by the block, or city and go beyond advertising to understand the real-word referrers that normally send people to your business.
Brightkite’s potential lies beyond its basic social networking features. Its power comes from connecting people and places together in a meaningful way and showcasing information in a user-friendly manner that can be accessed from via desktop browser, SMS, and mobile browser
This holiday season Brightkite launched an Augmented Reality service (with Best Buy). Now, not only can you see posts and photos that you and your friends have left you can also click through to see what local offers they have in-store.
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