It seems like yesterday, when I would bring up ideas like You Tube, Facebook, Podcasting or Blogging to a client and get laughed out (read thrown out) of their office. Why you ask? Simple…Social Media is a fad. After all Scott my high school kid is on facebook so it can not be used as a business tool and besides I don’t even know what You Tube is. Lets buy a billboard.
Now everywhere I turn I am asked to follow a company on twitter, facebook, linkedin or you tube. It seems this whole socail media thing might have caught on…or not! Am I saying that social media is the end all cure all for your business advertising and marketing problems? NO I am not. As I have been writing for the last few years, social media is nothing more than a way for you to connect to your target market and build relationships.
Some of you have grasped that simple concept and are carrying your brand forward, while others of you are still struggling with your “Old School” tactics. Anyway, this post is not about social media and should your business use it. This blog is a video on social media being a fad or the biggest shift since the Industrial Revolution. (By the way, I am always amazed at how many people have not seen this video.) If you are still on the fence, take a couple of minutes and watch this video.
Let me know what you think and I hope you enjoy!
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