Marketing Update 2

Hi Guys,

I’ve spent a little bit of time over the past couple of weeks marketing Passwordstate, and have the following updates:

1. My adwords campaign is now fully functional, only after escalating to Google 3 times. I’ve started off with exact matches, to try and target more relevant search terms. The number of click thru’s started to increase during the beginning of November, with 99% of them being from Google’s content network. Under further investigation, most of the sites show my ads were dodgy password cracking sites – thanks for the relevance Google I’ve since started blocking these domains
2. I used www.softwaresubmit.net to submit Passwordstate 4 to 1250+ shareware/freeware sites ($189), and the submission appeared to be manual (mostly). I also tried to use these guys to submit an article, but their web site URLs for this are all broken, and even after telling them three times, I still couldn’t place an order. Overall, I was quite happy with the submission of my software.
3. I used www.prweb.com to submit a press release for version 4 of Passwordstate (about $90). Searching Google with exact expression “Passwordstate 4.0 Released – Secure Password Management” returns about 214 results
4. I used www.submitedge.com to submit my article “10 Guidelines for Managing Passwords in the Enterprise” ($55). Their online service was a little clunky, but I guess I can’t complain as Google is returning about 489 results for the search time “10 Guidelines for Managing Passwords in the Enterprise”.

I’m now considering using www.crystone.net for a Search Engine Optimization package. Looks like the initial setup will be about $1750 for the package I’m after, and then ongoing monthly fees will depend on the number of top 10 rankings on Google, Yahoo or Bing – less than 5 Top 10 ranking per month are free, and then it increases to $250 or $300 per month for the package I’m looking at. I have no experience with SEO’s, and there are literally thousands of them out there, so it’s hard to know who to trust.

If you have any advice or comments, please let me know.

Mark

[Via http://blog.clickstudios.com.au]