I was last Monday at a cocktail reception organized by Croissance Québec Techno where I attended a great presentation from Bill K. Aulet, the Managing Director of the MIT Entrepreneurship Center.
Bill’s talk was about entrepreneurial marketing (you can download his slideshow here). I’ve particularly liked it. His main advice to the entrepreneurs in the room was to focus on customers: “Every day,we should talk to new clients, get their feedbacks and understand their needs”. In this global world, Bill suggests to use social networking sites such as Twitter, Facebook, LinkedIn, etc… (“The entrepreneur best friends“)
This is obviously also true in technology transfer. There are thousands of great and unknown technologies in universities and one of our main challenges, as technology transfer officers, is to reach our audience. This can very complicated since, in some cases, we’re working on (very) early technologies or even sometimes on “solutions looking for problems” (I’ve some examples of those, if you’re interested…). We then have to find visionary individuals who believe in the projects and who see what people usual don’t.
I’ve already been working in technology transfer for Univalor for 5 years now. During this time, I had the chance to talk to people from almost all the continents from Canada to South Africa, Australia, almost of the countries of Europe, China or Japan. Our audience is then everywhere and in all kinds of companies. Using the social networking sites in technology transfer is then a must!
Therefore, if you’re either seeking to extend the competitiveness of your company or looking for your next venture, here is the list of my best friends:
You can also search in my portfolio or read our quaterly newsletter on Univalor’s wesbite:
Or discover, Univalor’s technologies on Flintbox:
No comments:
Post a Comment