Dear Brand Team,
Please stop dumbing down my ideas on your personal whims. If you know just how to advertise your product, why hire us in the first place? You might know your product inside out, but we know advertising and the people’s psyche. Here’s the deal: you make the product, and leave the advertising part to the experts.
Sure, give us your insight, we might be able to use it. But don’t tell us where to place the logo, what sounds right or wrong, or what colors you want.
And don’t tell us that the approach is too radical. In today’s highly saturated market, your obsession with being “safe” is going to be the final nail in your brand’s coffin.
Regards,
Umair Kazi
Strategy Guy
There. Problem solved.
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